Tuesday, November 22, 2011

Remember your 2011 summer staff this Thanksgiving

'Tis the season of thankfulness. In a perfect world, we'd each spend a moment every day to think about what we're grateful for. It's a good practice and especially helpful when we're in the middle of a rough patch, and all we can see are the things that aren't so great.

Now that it's the end of November, your summer staff is becoming a fading memory, and some of you have already started your application process for summer 2012. But it's still not too late to express your gratitude for a job well done!

Drowsy Water Ranch has done an awesome job of this in one of their recent blog posts. Not only does this most excellent post give a shout out and thanks to their summer staff, but it also shows that their staff matters. They're valued and an integral part of their ranch operations as well as their guests' experience. If I were looking for a summer job on a guest ranch, that blog post would have me applying!

It's not too late to offer up a virtual round of applause to your summer 2011 staff. Blog it, Facebook it, Tweet it. Let them know, as well as future staff and potential guests, that your staff is part of what makes your operation so great!

Monday, November 07, 2011

Egg Flipping Genius Wanted

That was a job title of an ad posted by one of our summer recruiters that had both Skill and Sizzle - two elements of a winning job title, according to an article by Peter Weddle of weddles.com in his most recent newsletter.
When the director of the movie "Snakes on a Plane" thought about changing its name to "Pacific Air Flight 121", the lead actor Samuel L. Jackson threatened to quit. When asked why, he said, "Snakes on a Plane, man! That's the only reason I took the job. I read the title."
As Weddle goes on to say, "(Job titles) may not cause people to take a job, but they do get them to bite on the ad." We're guessing that was pun intended!

Weddle uses the acronym LSS for the three elements that, according to him, constitute a job title with bite: Location, Skill and Sizzle. For seasonal job postings, the Location element is a no-brainer. Job postings on CoolWorks feature the location front and center. Traffic trends on our site show that many of our jobseekers use location as their first search criteria. We have location on individual job postings built in to our system, so any employer that posts is prompted to enter location. The Skill and Sizzle, that's up to the employer crafting the ad.
We think Weddle is spot on with this advice, and we encourage you to be creative when it comes to incorporating Sizzle into the Skill of the position you're posting, and are betting this leads to an employee with a sizzling job performance! 

You can subscribe to Peter Weddle's newsletter by going to www.weddles.com