I had to laugh. Bill emails me and says that a package arrived from Starr Tincup and should he open it. FYI, the reason that he had to ask was because I work out of my house in Seattle and he works at Cool Works worldwide headquarters in Gardiner, Montana. I say sure. He opens it up and a small book written by the dudes at Starr Tincup called Try Not To F**k This Up (but if you do, call us) appears.
I then emailed William Tincup and thanked him for the gift. Conveniently, I knew that I would be able to pick it up this last week on my visit to Gardiner for the 21st annual SHRA conference, which was a HUGE success thanks to some great attendees, speakers and Patty from Cool Works.
So I pick up my f***ing book and wait to read it until I'm on my flight home from Bozeman to Seattle. And, I can say this honestly. It's a great little book. It's full of wonderful tips for anyone starting a company or even those who are wondering how to get more attention for their companies. It covers in no particular order:
- Social Media
- Product Launches
- Web Analytics
And so on, and so on. I am about 3/4 of the way through it and will probably finish it on my flight to Chicago tomorrow for Kennedy / OnRec. I also hope to get it autographed by the man himself. Anyhow, check out the book or at least follow Tincup on twitter. You'll soon be adding him to your entertaining list.
That is all.