Friday, September 25, 2009

Mobile Recruiting

If you're not familiar with Chris Hoyt, check out his blog The Recruiter Guy.

And, if you doubt the power of mobile recruiting, check out this less than a minute reality check about what is important to us these days.

Do you use mobile in your recruiting campaign?

Wednesday, September 23, 2009

SHRA 2009 is coming to Gardiner

Check your travel budget and book your tickets, SHRA is coming to Gardiner, Montana. SHRA, the Seasonal Human Resources Assocation, will be gathering for the 21st time in the land of Two of our team members make Gardiner their home and I'll be flying in for the festivities. The conference will take place from Sunday, October 25, to Thursday, October 29. By virtue of being on our home turf, Patty, aka SHRA Queen, has scored some great deals on the conference center and hotel. Fun should be had by all.

You can learn more and register for SHRA 2009 on the SHRA website.

Anticipated topics will include:

  • Legal Update and Workshop ~ Employment Law presentation - Mark Berry, partner with Davis, Wright and Tremaine, LLC
  • HR in the ObamEconomy - How our worlds have changed
  • Social Networks - The fine line between maintaining a presence, being informed, being resourceful and lurking
  • Employee Communication
  • HR record keeping - updates, options and practices
  • International Employee Session - J1 student market update, with additional H2B information
  • A Christian Ministry in the National Parks ~ 2009 in review
  • CoolWorks User Group - optional - chance to scheme/inquire

Human Resources is truly a career where having other HR folks in your virtual rolodex is key. Come meet colleagues, and in some cases, lifelong friends. Your office will appreciate your good mood once you return. Join us in Gardiner!

The group at the 2008 conference at Edgefield in Portland, Oregon.

Register TODAY!

Friday, September 18, 2009

Metrics Prove Employers (and Other Sites) Need to Blog

I've long been a strong advocate that employers should not only blog, but blog on their corporate web sites. Why? Because search engines like Google love blogs. They love blogs for the same reason that people love blogs: they tend to be very current, frequently updated, sources of information. In short, they're relevant and search engines rank pages based upon relevancy.

The logic made sense to me and, I think, most of the people that I talked with about blogging but until now I didn't have the empirical evidence to back up my beliefs. Now I do because a study was just released by HubSpot which found that organizations with blogs on their web sites have:

  • 55% more visitors. More visitors mean more people to convert to leads and sales if you're a consumer marketer or more candidates and hires if you're marketing your employment opportunities.
  • 97% more inbound links. These are critical to your site coming up at or near the top of the search engine rankings because inbound links signal to search engines that your pages and therefore your entire site is authoritative.
  • 434% more indexed pages. This is also important because the more pages you have on your site, the more chances you have of getting found by your target audience when they use Google or any of the other search engines.

So, if you'd like to blog to better connect with your audience but your I.T. or marketing people are fretting, tell them that you appreciate their concern, remind them who is the boss (you are as they are mere advisors) and then force them to do what is best for the organization, for which you now have cold, hard proof.

Article by Steven Rothberg, and courtesy of, a leading site for college students looking for internships and recent graduates seeking entry-level jobs and other career opportunities.

Wednesday, September 16, 2009

Hip Hip Hooray for Cheezhead

Big news happened right after I got back from vacation. Usually it happens during my vacation, so I was pleased to be in the know just as it was announced once I got home. Joel Cheesman, of, the HR and Recruiting commentator and thought leader, has officially sold his company and taken the position of Senior Vice President at

On a personal note, I'm really excited for Joel, since I consider him to be a friend. On a selfish note, I'm happy that the Cheez, and his lovely wife, Laura, will be in the same time zone as me for half of the year. On a business note, well, that has yet to be figured out. used mJob, a Cheezhead affiliated company, to create Cool Works Mobile, a website that is optimized for use on mobile devices starting in April of this year. I hope that this relationship won't change, but I'm sure more details will be known in the coming months.

Listen to the man himself in his interview with Jason Davis of at the recent ERE conference down in Florida.

Find more videos like this on

Anyhow, to Joel, this angel is proud of you. I look forward to hearing more about your new adventures in the desert. Since we didn't quite make it out to Cleveland, perhaps we can meet up at Grand Canyon National Park? Congratulations!

Monday, September 14, 2009

Helping out the Older and Bolders

Once again, Art Koff, Cool Works' friend and My CoolWorks member, the founder of, a job and information source for retirees & people planning their retirement, shares his insight for retired, or as we prefer to call them, Older and Bolder folks in finding employment. He was recently interviewed by Joe Turner, The Job Search Guy, and includes 7 tips for finding a job at that stage of your life. He also gives a plug, which always makes us feel good.

You can listen to the whole interview here.

Job Search Guy Radio Interview with Art Koff of

Here are his tips to help Older and Bolders find jobs.

  • Register with temp firms.
  • Have your resume re-written by an expert.
  • Post your resume up on job boards that hire seniors.
  • Get an interview with an employer that you're not interested in. Use it as a practice interview.
  • Look for project assignments.
  • Tell the employer that you are willing to work on a temporary basis.
  • Get information on the employer before you interview. Look for contacts within the company. Ask questions and get possible references.
  • Volunteer with a non-profit to gain experience and learn of possible opportunities. It helps your mindset.
  • Get a job with the census via the federal government.
  • Get a job through! : ) Seasonal jobs, either summer or winter, that aren't high paying necessarily, but are fun. Thanks, Art!
  • Project based jobs.
  • Keep a positive attitude!

You can find employers on Cool Works who are interested in hiring Older and Bolder employees here. If you want to be added to this list, and you encourage Older and Bolder folks to apply at your resorts and companies, please contact us at Cool Works. We're very happy to help those ambitious and experienced job seekers find cool gigs. It's what we do.