What's funny to me is that when I took the job at CoolWorks.com and was exposed to RSS and Google Reader, I was amazed that all I had to do was click the little orange RSS icon and magically all of the articles I wanted to read came to me. I would go to my Google Reader and spend an hour or so getting caught up. Fortunately/unfortunately, I now follow so many bloggers and news sites that it either takes me much more time than that or I end up clicking the "Mark all as read" button to be free of the guilt of not being able to stay caught up.
Again, this brings me back to Twitter.
- Twitter is short and sweet.
- Twitter is fun.
- Twitter is instant.
I can follow some of the same bloggers and news channels, but I can scan the headlines a whole lot faster to get to the nitty gritty of what I want to read. I also get to know a little bit more about the people I follow. I can tell you who the coffee drinkers are, who takes the train home, and who loves their kitties as much as me. Even better than that is the fact that when I go to my next big conference, I'll actually know people so the face to face connection will only solidify the networking relationship.
So, do you Twitter? If not, you should. Okay, well, you should at least check it out. Feel free to follow me on Twitter and get the gist of it. If I was an internal recruiter today, I would be willing to give it a try to find a new stream of applicants. Twitter is a free and quick way to expose your open jobs to a new audience and a fun way for you as the employer to show that you have a personality and are interested in being authentic and known in the social media world.
If you don't want to take my word for it, here is a video of lots of other Twitter users who LOVE Twitter. It's a bit long, but you get the idea. Give it a try. You just might like it.