This question makes me think of the Tootsie Roll commercial from the 70s where Mr. Owl is asked how many licks it takes to get to the center of the Tootsie Roll. In his case, the answer was three.
How about your website? Is three the magic number? Is it more? Is it less? My hope is that it is less.
The web users today are savvier than ever and I would bet if they have made it to your website, they are looking for something in particular and you should help them find it.
Remember these "Do Nots:"
- Do not waste their time with a nonsensical layout or confusing terminology. Try not to use your internal lingo for job titles and departments. Think always from the perspective of someone on the outside looking in for the first time.
- Do not hide your jobs! All companies need employees. Make it easy to work for you by showing the employment goods at the get go.
Here is an example of a company that I think is doing it right and I will admit that I am biased because I once worked for them. However, note that on the Princess Tours jobs home page, the prospective employee can find not only 'How to Apply' but at least 3 direct ways to do so. And because I know the site pretty well, I also know that each page on their site contains a link or multiple links to applying online. They make it easy for their job seekers. Be like Princess.
Make it easy for your candidates and your job as a recruiter will become easier. And at the end of the day, your new employees will thank you for saving their precious time.
All of us at Cool Works spend a lot of time on the web and any of us would be happy to go over tricks of making your hiring and recruiting easier. Our goals are to connect the job seeker with the employer and see this done in an environmentally friendly way. If you have ever thought about going on-line with your recruiting, and by this I mean, beyond simple job postings, take a look at our Applicant Tracking System (ATS) called Staffing Center. It may just make your day. I know that it made mine when I was actively recruiting.
TGIF and Happy Weekend All!