Thursday, August 19, 2004

The EEOC Defines an Internet Job Applicant

The Equal Employment Opportunity Commission has published its draft guidelines for what constitutes a job applicant on the Internet. This is important because it dictates record-keeping tactics to prove compliance with anti-discrimination laws.

In essence, the guidelines state that a person is an applicant if three conditions are met:

  1. The employer has taken steps to fill a particular position; as in posting the job online.
  2. The individual has expressed an interest in that particular position; that interest may be signaled by submitting a resume or otherwise communicating their desire to be considered for the job.
  3. And, the individual has followed the employer’s standard application procedure.

More details at the EEOC Website.

Sunday, August 08, 2004

Ramping it Up for Winter Resorts

Traffic is already picking up for the ski season and our joint efforts with Powder Magazine and Ski Central are starting to kick in. Activity of our "Ski Resort Jobs" page is 14% higher than a year ago which means more applicants for you. Give us a shout or we'll be in touch soon to see how we can help you grab your share of those candidates. For the proactive, we can help you put together a supplemental package of Text Ads, Homepage Ads and Sponsorships during prime recruiting time. Get something going soon as inventory is limited during prime time.

Monday, August 02, 2004

Late Season Staffing

We've been seeing a lot of cries for help for the late season recently, and Cool Works is kicking off a campaign to help with that. A "Stretch Your Summer" page has been created which currently features all "Help Wanted Now" ads that are targeted towards general late season staffing. Additional traffic pushes are coming from: * Online keyword buys with Google and Overture * A promo tag line for our 1,500 webmail users. Thousands of emails per day are sent by our e.coolworks.com users, and each outgoing message will carry a "Help Wanted Now" note. * An announcement to our 7,000 weekly e-subscribers This is our way to help keep YOU from having to flip eggs and make beds this fall. Take advantage of the additional exposure by posting a general Help Wanted Now ad for $95 per week between now and the end of August. We'll double the exposure by running it on the "Stretch Your Summer" page as well . If you're really serious, we'll link a site-wide Text Ad to it for even more coverage ~ conveniently package priced at $145 per week. http://www.coolworks.com/stretch-your-summer/